While in the hospital I breastfed, and used this. Made all the difference. Baby didn't mind the lanolin, while breastfeeding. I did also try an olive oil-based product. But the baby wouldn't breastfeed and I had to thoroughly clean it off before feeding. - The Lanolin never had that problem.Once I got home I began Exclusively Pumping. I use it before pumping, which helps ensure I was less sore. Cleaned it off, then applied a new layer after to help with cracking and any soreness that did occur. I also apply after getting out of the shower. In 3 months I've bought 3 tubes (still working on the 3rd tube, but don't need to order more for a few weeks).Definitely get Lanolin in some capacity if giving your baby breastmilk, be it breastfeeding or pumping.